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Google Webmaster Tool In SEO

Webmaster Tool In Search Engine Optimization


Google Webmaster Tools (GWT) is the primary mechanism for Google to communicate with 
webmasters. Google Webmaster Tools helps you to identify issues with your site and can even let you know if it has been infected with malware.

Webmasters are the ones who maintain a website and they checks the indexing status, website visibility with the help of search console. Google renamed Google Webmaster Tools as Google Search Console on May 20, 2015. 


Verification
  • The HTML file upload. Google provides you with a blank, specially named file that you just have to drop in the root directory of your site. Once you’ve done that, you just click on the verify button and you’ll have access to your GWT data for this site.
  • HTML tag. Clicking on this option will provide you with a meta tag that you can insert into the head of your home page. Once it’s there, click on the verify button to view your GWT data. One item to note about using this method of verification is that it’s possible for the tag to be accidentally removed during an update to the home page, which would lead to a revocation of the verification, but reinserting the tag and clicking verify again will fix that.
  • Domain Name Provider. Select your Domain Name provider from the drop-down list and Google will give you a step-by-step guide for verification along with a unique security token for you to use.
  • Google Analytics. If the Google account you’re using for GWT is the same account as for GA (assuming you’re using GA as your analytics solution), is an admin on the GA account, and you’re using the asynchronous tracking code (with the code being in the head of your home page), then you can verify the site this way.
  • Google Tag Manager. This option allows you to use the Google Tag Manager to verify your site.
Before you can access any data on your site, you have to prove that you’re an authorized representative of the site. This is done through a process of verification.
There are five main methods of verification currently in place for GWT. There’s no real preference as to which method you use, although the first two tend to be the most commonly used as they’ve been around for longer.

Adding Google search console to account options:

1.  Select webmaster tool in Google.com
2.   Log in to the Google search console page with a gmail account.
3.  Click on Add a Property in the top right hand corner of page.
4.  Enter your website URL and click on Add.

How To Submit For Crawl And Cache In Google Webmaster Tools.



1.Choose crawl option from left side and Fetch as Google from the respective drop-down list.
2.  For the first time, just give fetch (for Home URL)
3. Then select Requesting Index
4.  A confirmation page appears to verify whether you are a human or not. Put tick on the checkbox, I’m not a robot and then on the first radius button, crawl this URL only select and click ok button.

Cache Your post URL


    5.  Copy the balance URL of the post 6. 
Click on fetch button
7. Then select Requesting Index
8.  A confirmation page appears to verify whether you are a human or not. Put tick on the checkbox, I’m not a robot and then on the first radius button, crawl this URL and it’s direct links select and click ok.

If we are adding new post with same URL, then we should do only the steps from 5 to 8.

How to check post is Indexed:
  • Copy your post URL including the domain name.
  • Paste the copied URL in to the Google search.
  • If your post appears on search results then it is successful.

CONCLUSION


Google webmaster tools is a great tool with lots of useful information about your website. Even if you are not a professional SEO, you can still dig into webmaster tools and find out what Google knows about your website, identify potential problems and improve your Google presence.   

To know more detail about  On Page OPtimization  of search engine optimization, Please check my previous blog SEO On Page Optimization

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