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Google - Analytics


Google Analytics is a web analytics service by Google hat tracks and reports website traffic. This service is launched on November 2005. It is the most widely used web analytics service on the Internet. Google analytics is a free tool that you can used to track information about the way visitors to your site interact with it.

Features of Google Analytic

  • Advertising and Campaign Performance.
  • Analysis and Testing.
  • Audience Characteristics and Behavior.
  • Cross-device and Cross platform measurement.
  • Data Collection and Management.
  • For mobile apps.
  • Product Integration.
  • Sales and Conversions.
  • Site and App Performance.

Here are some benefits of using Google Analytics during an optimization campaign:
1. It is completely free of charge. Although it is a free tool, but it still offer just as much or even more functionalities when compared to other paying tools.

2. Able to find out how your visitors locate your website. Other than the core set of keywords that you are optimizing, you will also be able to find out what other keywords your visitors type in to find your website. During the initial optimization campaign, the number of keywords may be little. But as time goes by, you will start getting more keywords being listed on organic listings, due to your overall optimization effort. 
analytics
3. Able to identify which pages and links your visitors click the most. You will be able to know which are the popular pages and links, and measure whether your optimization campaign is directing the traffic to the correct pages.


4. Visitor segmentation. With this, you will be able to know how many new visitors that your search engine optimization campaign brings to you. You can segment your analytic result by new/returning visitors, geography and referral sources.

5. Able to fine tune your website. With this analytic report, you will be able to fine tune your website, and do a new copy writing on any page that is not converting well. In the end, it will bring you more quality prospects, and thus gaining more customers in the near future.


How To Use Google Analytics



     1. Sign up to Google Analytics in Google
    2. Select ADMIN in left hand side and click on Tracking Info
     3. Select Tracking ID
     4. Then we get a tracking ID and HTML code. Copy that code
     5. And open blogger.com
     6. Select Theme from left hand side and click on edit HTML
     7. Paste that Tracking Id code before  HTML head tag  close
    8. Save Theme

Bounce Rate  In Google Analytics


Bounce rate is the percentage of single page visit. It is number of visits in which a person leaves your website from the landing page without  browser any further.

Bounce rate of a page = Total number of bounces on a page / Total number of entrances on the page.

How to Find Your Bounce Rate in Google Analytics

Sign into your Google Analytics account and select the website for which you’d like to see the bounce rate.

Now you’ll see the Audience Overview page. To view the bounce rate of the entire site, click on the metric Bounce Rate, which you can see along with many other metrics.

To view the bounce rate of individual pages, navigate to Behavior » All Pages. In the table, you can see the Bounce Rate column.

If you want to see the bounce rate in a different time period, feel free to change the date range from the top right hand corner.


To know more detail about  introduction of search engine optimization, Please check my previous blog Web Masters Tools

haleel Rahman 

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