SEO - Evolution of the world
What Is SEO?
Search Engine Optimization (SEO) is the practice of increasing the number and quality of visitors to a website by improving rankings in the algorithmic search engine results.
Seo can help increase daily visitor to the website. Seo results is the reply of search engines. Once if you search in a google for answer you will get many answer within seconds . this process doing seo
- Crawling
- Catching
- Indexing
The Crawler that goes out and gather information About all the content they can find on the internet.
The crawlers being all those 1 seconds and 0 seconds back to search engine to build an index
What is the difference between white hat SEO and black hat SEO?
Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. Black hat SEO focuses on only search engines and not so much a human audience. keyword stuffing, link farming, hidden texts and links, and blog content spamming. Consequences of black hat SEO can possibly result in your site being banned from a search engine and de-indexed as a penalization for using unethical a]techniques.
White hat SEO refers to the use of techniques and strategies that target a human audience opposed to a search engine. Techniques that are typically used in white hat SEO include using keywords, and keyword analysis, doing research, rewriting meta tags in order for them to be more relevant, backlinking, link building as well as writing content for human readers.
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On-page Optimization
In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.
- Google planned about helping the helping for website optimization
- Google take decision for website optimization
- Then google started SEO STARTER GUIDE
- SEO STARTER GUIDE are very helpful for webmasters for optimize their websites
- Most of the webmasters used this method.
- But many webmasters use spamming in this condition
Google take decision against spamming (Keyword Stuffing, Content Specific, Link specific, back link etc…)
Keyword stuffing
Keyword stuffing is the practice of inserting a large number of keywords into Web content and meta tags in the attempt to artificially increase a page's ranking in search results and drive more traffic to the site.
- Add more keyword in any pages of website
- Add keywords in small size inside the website
- Adding may keywording in meta tag
The content must be available in website. because of users didn’t get good results from google side.
Link Specific
This is for website optimization. Link specific depends on the number of the link from another website . link specific always helped webmasters. Link specific helped for website ranking
But many websites came for selling link to the webmasters. google again trapped in this process. then google created new rule against link specific.The rule was Quality Grading System.
Page Rank System
Google started Page ranking system. This feature helped ranking of any website . page rank based on 200 basis . If you get hyperlink from another good website , you will increase ranked in google. google will give ranking out of ten.
own topic links are benefiting for the website.
eg: Seo related website giving link to another seo website
Google page rank basis of
- Quality
- Content Specific
- Good Design
- Quality Link Specific ..
PAGE RANKING 10/10 WEBSITES
- US Government Website
- Adobe flash Player Downloading Link
- Addthis Share Button
But Page ranked website started link selling. may webmasters bought many links from page ranked website. but they are didn't try for improve their website quality.
users cant get any good results from page ranked website.
Then google strated new term against Page rank . the system called Passing the juice.
Passing the juice
Passing the juice is website via a number of external and internal links pointing back to a website and its inner pages. It is a well-known fact that Google and other search engines give too much importance to the quality of links
rel=”nofollow”
Google created new technique to webmaster for the back link facility . the webmastersa can hyperlink another website without equity pass. Using rel=nofollow tells search engine crawlers not to follow a link.
eg :- <a href = "google.com" rel="nofollow"> google </a>
Then google started new features 2009
- google suggest
- Personalised search results
google collected data from website visitors. google analysed any users movement .
Panda Updation
Google Panda update was to reward high-quality websites and diminish the presence of low-quality websites in Google’s organic search engine results. Google’s Panda Update is a search filter introduced in February 2011 meant to stop sites with poor quality content from working their way into Google’s top search results. Panda is updated from time-to-time. When this happens, sites previously hit may escape, if they’ve made the right changes. Panda may also catch sites that escaped before.
Panda 4.0 version is latest version
Penguin Update
Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings.
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